Industry experts estimate that more people are using their mobile devices than they are using their computers or laptops. The handheld devices offer convenience and allow you to transact while on the move. Website owners now realize that they have to optimize for mobile; otherwise, they lose out on significant traffic. The modern shopper does not have time to be on a website with slow loading pages. The same goes for the experience they have when using their mobile phones or tablets. Platforms such as Google are also very strict and can penalize a site that has a bad mobile experience. It is, therefore, important that when choosing a mobile-friendly website builder, you consider the following.

· Ensure That The Website Is Responsive

The experience the mobile user has should be the same as the one the laptop or computer user has. Any device you can access on the latter should be accessible on the handheld devices. Your site should be able to adapt to any screen size without losing any information.  A good design will also impact on SEO and the ability for the search engines to find you.  Platforms such as Shopify have themes that the developers have optimized for mobile.

Most of them are drag-and-drop, so you will not need to hire the services of an expert to do it for you. We would, however, recommend that if you are a beginner, it will not hurt to have someone with the relevant knowledge to have a look. You may also have a challenge using the liquid coding language, which is unique to Shopify.

· Ensure Ease of Use When People Are Looking for Information

People will use their mobile devices the same way they would the laptops or computers when researching or making a purchase. You, therefore, need to ensure that whatever is on mobile has sufficient information. Make sure the design allows for ease-of-use and navigation. Paying attention to the navigation aspects will help you not to cram all the information on the homepage. If there is clutter, it may put someone off from exploring your website further.

· Be Careful About Flash

Flash will slow down the loading speed and is usually not compatible with some devices and browsers. Platforms such as Android and iOS will also not support it. For an excellent mobile experience, you may want to do away with flash animation. There are so many themes and templates available on the different website builders that you can use for such purposes.  Just ensure whatever extension you get does not interfere with the running of the page. Some may be too heavy, while others will require that you pay a monthly fee which could interfere with your budget.

· Add The Viewport Meta Tag

If you want to control how your website will look on mobile, make sure you add the viewport Meta tag. Imagine trying to scroll on a site that gives you the laptop view on your mobile; it would be extremely awkward.  Trying to read content when scrolling from side to side, would make it impossible for you to enjoy the experience. The viewport Meta tag adjusts the width of the page to that of the handheld device.

· Think About The Button Sizes

Anyone who is browsing on a mobile device does not have the advantage of using a mouse.  The user depends on their fingers, and it can become tough to click on tiny buttons. It can be especially tricky if the buttons are right next to each other. You do not want a frustrated shopper on your ecommerce platform that cannot access what they want. It will happen if you do not pay attention to the button size. Take into consideration the fact that your visitors will have different finger sizes. You must ensure the comfort of use for everyone.

· Font Size Matters

The website builder should allow you to adjust the font size for a small screen. Imagine trying to get information on a mobile phone, but the size of the letters in the text is tiny. Would you stay on such a site? Probably not, so why give your website visitors the grief.

· Image Compression

The size of the images will have a direct impact on the speed of your site. If you have large images, you should compress them so that they take less space.

· Allow for Desktop Viewing

Some people will prefer to use the desktop version even while on their mobile phones. Make it easy for the user to switch between mobile and desktop viewing as per their preference.

 Final Thoughts

A good website builder should be able to capture all the points we have highlighted above to give you a mobile-friendly site. You must also always ensure that the user experience is good, to retain customers.

Read more about how to market a mobile app prelaunch marketing


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