A mobile-friendly website builder is essential because it determines the kind of mobile experience someone will have accessing your ecommerce platform. You need to consider factors such as: –

  • What kind of templates they have?
  • Are the themes and apps mobile responsive?
  • Do they have the right hosting provider who provides security and reliable connection?
  • Is the interface easy-to-use?
  • Do they have inbuilt e-commerce tools?

We will look at some of the site builders that you may consider.

· Shopify

Shopify is an excellent platform if you’re looking to set up an online store. You get a wide variety of themes and apps, and most importantly, the builder is simple to use.  You have several pricing options;-

  • Shopify Lite  comes in at $9 per month,
  • Basic Shopify at $29 per month,
  • Shopify at $79 per month,
  • Advanced Shopify at 299 dollars per month
  • Shopify plus which starts at $2000 a month.

What you will like

You get a complete online store builder with a Shopify platform.  You can stock an unlimited number of products. You have the option of using the Shopify payment, which will not attract any transaction fees. If you use 3rd party payment providers, depending on the package you choose, you will pay a transaction fee of between 0.5 to 2% per transaction. Only know the pricing is quite reasonable when you compare it to the other store builders.

You can integrate your store with several networks, including Amazon, eBay, and Facebook ads. You have several themes to choose from; both free and paid. The platform is quite rigid on the type of apps that they allow. They insist that the third-party developers come up with those that are mobile responsive. The App Store is easy to access, and you will be spoilt for choice. Make sure you read the fine print because some of the extensions come at an additional cost.

It is also a fantastic platform for those who enjoy blogging. You also have several apps to help with marketing; especially with SEO. You will also love the customer support; there is always someone at hand to help you out anytime you have any challenges.

 What you may not like

If you do not use the Shopify payment plan, you will have to pay transaction fees for any third-party payment gateway. Some people also have a challenge using the liquid coding language, and you may, therefore, need to put some money aside, to get a developer who understands it.

· Wix

Wix is another famous website builder and has several things that will work well for you.  The developers spend a lot of time on improving their offering. You get to enjoy fantastic designs, settings, and integrations. You do not need to be tech-savvy because it is suitable for everyone; whether you are a beginner or more advanced.

You get two basic subscription plans, the regular and e-commerce websites. They have also thrown in free hosting, custom domain, and Google Analytics in all the plans. The monthly pricing is as follows: –

  • Connect at $5 per month
  • Combo website at $9.50 per month
  • Unlimited website at $14 per month
  • VIP website at $20 per month
  • Business basic e-commerce site $19 per month
  • Business unlimited e-commerce at $28 per month
  • Business VIP e-commerce at $40 per month


What you will like

The pricing is very friendly and affordable, and you have the option of a free plan if you do not want a custom domain. It will work well for small stores, and you get templates that are easy to use, and very eye-catching. The drag-and-drop editor makes setting up the website very easy. You also have access to apps to improve the functionality of your site. You can also take advantage of the Corvid tool to develop apps from the Wix dashboard.

 What you may not like

There are some limitations on storage and video minutes. It may also not work for someone who is thinking of setting up a large online store.

·  Squarespace

Squarespace offers stunning templates and allows for high-resolution pictures. If you want to launch multiple websites in a short time, then this is the platform for you. The pricing is as follows:-

  • Personal website at $12 per month
  • Business website at $18 per month
  • The basic online store at $26 per month
  • The advanced online store at $40 per month

What You Will Like

You will like the range of themes, custom coding, and integrations. You also do not have to install apps, because the packages come with many of the features. It will give you a stunning website, and you get to enjoy security with a free SSL certificate. There is no limit to products, and you pay no transaction fees.

 What You Will Not Like

Squarespace does not have an app store and will, therefore, have a limit on the things you can access. You will also find better back-end support with the competitors.

 Final Thoughts

We have shared our thoughts on three web builders. Before signing onto them, do your research well so that you know what you are getting for your money.

Read more about tips to optimize your mobile e-commerce improving speed loading page


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