Take a minute and digest the following statistics. As of 2018, there were more than 230 million smartphone users in the United States alone. The average American will also spend about 11 hours a day on their smart device. Such devices include tablets, computers, and Smartphones. 62% of the users will be on the web using a mobile device. A study by the social media platform, Instagram, reports that approximately 84% of the customers will use their Smartphone’s to examine products through a browser or mobile platform. It would be a terrible mistake for any business person not to optimize their e-commerce platforms for mobile. But how can you make the experience that much better for the mobile shopper?
· Placement Is Important
Think about a newspaper advert, one of the most prestigious positions is ‘above the fold.’ If you do not know what it is, that is the upper half of the front page, which is also the most prominent part of a newspaper. You will find that anything or anyone who lands on that page is very important. You need to incorporate the same thinking when you are optimizing your ecommerce platform for mobile. There are certain elements that you must never leave out. Such include the company logo, Call-To-Action (CTA), and the search bar.
Make these elements stand out so that the mobile user can easily distinguish them from the other things on the page. Go Big, Go Bold, and Go Colorful.
· Personalize the Experience for Every Customer
Some companies have perfected the art of personalizing the experience for every customer. You may, for example, have had a chance to use Trivago. What they do is give you a list of hotels that are very close to your present location. It does not matter where you are; they have systems in place that will give you the necessary information. Also, think about those businesses that will provide loyalty cards to their customers. If the online shopper feels that you understand them well, and have taken the time to tailor your offering to what they need, they will keep coming back.
· Ignore The Page Loading Speed At Your Peril
Industry experts estimate that a staggering 79% of online users will not come back to a site that has slow-loading pages. There are specific things to ensure that you have faster loading speeds. Such include:-
- Image optimization where you pay attention to the quality and size. If an image is too heavy, it will impact the loading speed.
- Use of CDNs (content delivery networks) that will cache your content on network servers that are close to your physical location.
- Ensure the page loading speed is excellent using the speed analyzing tools available online. Do not wait for a customer to complain before you take action. You need to proactively keep a watch on the site to check that the user experience is good.
- Be careful about the use of third-party scripts; you do not get to control the size or the optimization, which could lead to an impact on your page speed.
- Do not go crazy on the number of plugins you install onto your site. All these consume bandwidth, and it will impact on how fast your pages’ load. Only download what you need, then delete what you have not used within a specified period. you also get to save some money because some of the plugins come at an additional cost
- Pay attention to the page size, and avoid embedding big images or objects. You could also consider compressing data, but you need to be careful because it may impact on the user experience. Compression software like Gzip will not work on some of the older browsers such as Internet Explorer 4.
· Monitor The Site Metrics
Take advantage of tools such as Google Analytics to give you valuable insights on how your website is performing. You will also get information on how much time customers spend on your page. What they do once they are on the page and which pages they visit more, among others. You can then use the data you collect to increase the effectiveness of what you have on your site. If, for example, you find that online visitors seem to like a particular topic, you can find a way to maximize that specific content.
The analytics will also give you insights on the bounce rate. If visitors do not seem to stay on a particular page for long, you may want to take corrective measures. It may be that the content is irrelevant, or that you have a poor design.
The only way to find success on the online platform; whether on mobile or not, is by ensuring that the users get a good experience when they are on your ecommerce platform. Our tips above are easy to implement and will help elevate your business to the next level.