E-commerce stores depend on a lot of factors to succeed. There is a lot of competition in the online platform, and everyone is looking for the best way to win customers. Many have learned the hard way. They have seen a decrease in the visitors to their website due to slow-loading pages.

However, there are some steps one can take to ensure that the speed of the pages is excellent. Only then can your customers get a good experience every time they visit your online platform. Whether they are shopping from a computer, laptop, mobile phone, or tablet, the experience needs to be the same. Let us explore some tactics you can take to improve page loading speed.

· Use Content Delivery Networks (CDNs)

Content delivery networks allow you to cash your content on servers in different locations. Your content will stay at a place that is close to you when you compare it to the origin of your server. You can use CDNs to cache CSS, videos, image, HTML pages, and JavaScript.

Caching full HTML pages will significantly increase the speed of your pages. By caching the pages, the original web application does not have to keep creating and sending the page every time someone requests it.  Since the cache server is closer, you will get faster delivery of your content.

· Speed Analyzing Tools

Take advantage of the online tools that will help you analyze the speed of your webpage.  You must never wait for the users to complain because you did not take the time to check how fast the pages are loading. Google Pagespeed Insights is a fantastic tool which will even give you recommendations on what to do if you have slow-loading pages.

· Third-Party Scripts

Many e-commerce platforms depend on third-party resources for some of their functions.  The external resources may impact on the page speed, mainly because you do not have control over their size.  Keeping a close watch on these resources is vital.

The other challenge many people have is that they will end up downloading so many plugins. Such plugins consume a lot of bandwidth and impact on how fast your pages load.  Delete any that you are not using, and only download what you need.

· Image Optimization

You will achieve a noticeable change in your page speed if you optimize your images. High-resolution pictures take up a lot of space, although, for the sake of clarity, they are the best. They work well for graphic designers who want to showcase their best work. The online store owner will also want the best quality because excellent images will help move products.

You will also find that pictures with complex backgrounds and many colors also consume quite a bit of space. However, the large size will have an impact on the page loading speed. You must find a balance between the size and the quality. Some web builders also have apps that will help you resize the pictures.

· Use Adaptive Themes

Many web builders will offer adaptive themes, which allow the site to adapt to the screen size. It will work exceptionally well if you have a desktop and mobile versions on your website. Adaptive designs have several layouts specific to different screen sizes. The designer can, therefore, give different user experiences, depending on the handheld device one is using. It, thus, eliminates the need for ensuring a large image appears small on the mobile device. You can also hide specific desktop elements when you are viewing the site on mobile.  JavaScript is especially helpful if you opt to use adaptive themes.

· Avoid Unnecessary Downloads

Take inventory of the web pages and assets. Pay due attention to the weight, so that you have a good indication of the way it will impact on website speeds. Web designers are encouraging the minimalist ethic when online. It requires that you streamline some of your functions like, for example, restricting the number of downloads; especially if they make no sense.

· Ensure You Have Sufficient Servers

You may have started small on the e-commerce platform, but now find that you have more customers. More clients mean that you have more data and therefore need server capacity.  If you do not have sufficient capacity, you will significantly slow the page loading times. You will find Load Testing Services online that can help you know whether your site can handle any spikes in traffic.

Final Thoughts

Try our tips above, and see the page loading speed on your website improve significantly.


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